A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.
Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.
Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.
PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million.
With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking.
