Manufacturing

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking.

PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.

McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million.

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.

A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.

Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.