With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.
Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking.
Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.
Campbell's Culinary & Baking Institute released its second annual Culinary TrendScape -- a trend report tracking the top 10 influential food themes for 2015, including Filipino Flavors, Regional Barbecue and Bread Revival.
Last week, Walmart stated it will begin paying all U.S. hourly workers at least $9 an hour by April, and $10 an hour by next February. The plan will result in raises for about 500,000 workers in the first half of the fiscal year and cost about $1 billion.
The Hain Celestial Group announced the acquisition of Belvedere International, a leader in health and beauty care products including the Live Clean brand with approximately 200 baby, body and hair care products.
Logility was issued a patent entitled "Product-Family Inventory Replenishment System Using A Composite Product Mix Framework" by the U.S. Patent and Trademark Office for its Voyager Solution.
