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Manufacturing

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • 2012 Social Media Solutions

    A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • NPDI Technology

    This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

  • Campbell Completes Bolthouse Farms Acquisition

    Campbell Soup Company completes the acquisition of Bolthouse Farms for $1.55 billion in cash.
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