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Manufacturing

  • Beyond the Brand

    Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • 2012 Social Media Solutions

    A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • NPDI Technology

    This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.
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