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Manufacturing

  • Nine West Takes Big Digital Step

    With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

  • Tom's of Maine Launches Recycling Initiative

    In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

  • Del Monte Inventory Metrics Beat Industry Average

    In an effort to enhance a lean and responsive supply chain, Del Monte Foods has implemented a demand-driven inventory planning service from Real Time Value Network, provided by One Network Enterprises. The solution is expected to lower inventories and operational costs, improve service, and increase profitability.

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • PepsiCo Names SVP, Global Strategy and Planning

    The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

  • ConAgra Completes Acquisition of Unilever Business

    The addition of Bertolli and P.F. Changs Home Menu frozen meals expands ConAgra Foods presence in the freezer case.

  • Hallmark Shares Product Portfolio Management Strategies

    There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.

  • General Mills Improves its Health Profile

    The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.
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