Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities.
CGT partners with Logility to understand industry adoption rates, capabilities and vision for inventory optimization. Not surprisingly, larger companies are further ahead in completing meaningful implementations.
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
