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Manufacturing

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.
  • Home Furnishings Retailer Renews Credit/Loyalty Partnership

    This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
  • Kimberly-Clark Makes Sense of Demand

    When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
  • CooperVision Sharpens Visibility

    CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform.
  • P&G Committed to Innovation That Creates New Categories, New Brands

    The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.

  • Pepsi Scores New Ad Touchdown

    With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.
  • Unilever Seeks New Technical Solution Help

    Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.

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