Manufacturing

Demand Signal Repositories (DSRs) are grabbing headlines for the substantial benefits they are delivering to consumer goods companies, but adoption is often thwarted by some big misconceptions.

Todays companies operate in a rapidly changing business environment. To drive profitable growth, managers must build strategies and business plans that take this dynamic context into account, aligning a broad range of decisions with key marketplace features.

The SAP Sales and Operations Planning application, powered by the SAP HANA platform and delivered in the cloud, helps you engage key stakeholders in an efficient, integrated planning process that profitably aligns demand and supply.

"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.