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Manufacturing

  • Dannon Boosts Market Share with Big Data Analytics

    Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market.
  • Coty and Frajo Announce Joint Venture in Brazil

    Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model.
  • Mead Johnson Nutrition Names President, CEO

    P. Kasper Jakobsen succeeds Stephen W. Golsby, who had previously announced his retirement.
  • Unilever Brand Touts Most Viewed Ad Ever

    In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.
  • Top Packaging Innovation Strategies

    In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.
  • Avon Appoints New SVP and President

    In this role, Pablo Munoz will be responsible for executing the turnaround of Avon's North American business and returning it to a solid and profitable position.
  • Kraft Puts Commercials into Mobile App

    Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.
  • New Gen Y Shopping Preferences Revealed

    Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries.
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