Latest News

Analytics Unite: Leaders From Target and Victoria’s Secret Join Iconic Retailer Lineup
Analytics Unite is just over two months away, being held at The Drake Hotel in Chicago, and we’re excited to share an agenda that is packed with speakers from iconic retail brands, now including Target Corporation and Victoria’s Secret & Co.
Powering Field Operations and Optimizing Promotions With Shopper-Level Insights
Learn how major CPG companies like PepsiCo, Unilever, and The Hershey Company are tapping into intelligent tools that monitor inventory levels, identify promotion and pricing opportunities, and provide powerful visual merchandising suggestions in order to win consumers over at the shelf.
Sponsored

Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.
Hershey ERP Results Come to Fruition As CPG Reports Supply Chain, Workforce Wins

The Hershey Company is seeing significant progress across its supply chain and in marketing and workforce after implementing tech-powered efficiencies to streamline operations.
Kraft Heinz Sits RGM at the Heart of New Growth Strategy

Kraft Heinz is embarking on a new growth trajectory, focusing on strategic revenue management and brand enhancement to connect more meaningfully with consumers worldwide.
Mars Aims to Transform Supply Chain With New Accelerator Partnership

Mars Inc., is looking to tap into a network of startup companies that are poised to transform the food system, helping to progress sustainability within the company's snacking division.
General Mills' Big Data Science Bets Pay Off

General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain.
Musco Family Olive Company Elevates Sales Planning With New TPM System

Musco Family Olive Company is upgrading its trade spend management and sales planning capabilities.
Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone

2023 was a year of pullback, according to Kellanova’s recent call with investors. 2024? An entirely different story: the company has its eyes on tech to support a rush of innovation.
Guess and WHP Team up To Acquire Rag & Bone

Guess is making the first acquisition in its history. Get the details.

Analytics Unite: Leaders From Target and Victoria’s Secret Join Iconic Retailer Lineup

Powering Field Operations and Optimizing Promotions With Shopper-Level Insights

Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

Hershey ERP Results Come to Fruition As CPG Reports Supply Chain, Workforce Wins

Kraft Heinz Sits RGM at the Heart of New Growth Strategy

Mars Aims to Transform Supply Chain With New Accelerator Partnership

General Mills' Big Data Science Bets Pay Off

Musco Family Olive Company Elevates Sales Planning With New TPM System

Kellanova: Shifting From Pullback to Innovation With 5 Tech Priorities as the Backbone

Guess and WHP Team up To Acquire Rag & Bone