Unilever Pilots Drones for Ice Cream DeliveryThe consumer goods giant is working with Terra Drone Europe to test drone delivery services for the its Ben & Jerry’s ice cream brand. 4 Key Ways to Protect Your Brand from CounterfeitersNot only do counterfeit goods eat into brand revenues to fund illicit networks, they also pose health and safety risks. Learn how to craft a plan of attack in the war against fakes. Shinola Engages New Consumers with Old-School Tech GSK Separating into 2 Companies Global pharmaceutical and healthcare company GSK is undertaking a two-year plan to split itself in two. The 5 Levers Powering Revenue Growth Management In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry. Vitamin Shoppe Becomes Exclusive U.S. Distributor of Women’s Best Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing. Coach Taps JLo & Michael B. Jordan for CitySole Collection Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers. FTC Halts Sale of Harry’s, Inc. to Edgewell Personal Care Harry’s Co-founders express disappointment in the agency’s decision to stop the potential $1.37 billion merger for the consumer shaving space. Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season. Consumer Study Drives BIC to Expand DTC Brand on Amazon The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products. First Previous 253 254 255 256 257 Next Last
