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Consumer Goods Manufacturers Embrace a Value Network to Cure Supply Chain Headaches
The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.
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Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
