Land O'Lakes Improves Big Data Analytics

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Land O'Lakes Improves Big Data Analytics

WinField Solutions, LLC, a wholly owned subsidiary of Land O’Lakes, Inc., is leveraging Oracle Endeca Information Discovery to analyze and visualize Big Data, equipping its sales force with the critical information to help identify customers that could benefit from WinField’s products and services.

Additionally, WinField implemented Endeca in a quarter of the original time at half the cost. As a result, Land O’Lakes, on behalf of the work done for WinField, was recently awarded a Gartner BI and Analytics Excellence Award for best use of innovative technologies.

“Our business depends on the success of our customers, and we’re always exploring new innovations and technologies that empower them to thrive,” says Karen Oerter, director of market and customer insights for WinField. “Oracle Endeca Information Discovery transformed the way we discover and share strategic information to increase profit potential and improve productivity with our customers. By arming our sales team with easy-to-understand data and visualizations, we’re making it easier for our growers to prosper.”

WinField leverages Oracle Endeca Information Discovery to aggregate and analyze a wealth of unstructured and structured data amassed from both public and private sources, while delivering targeting insights.

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