Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.