Downstream Data

Hannaford Shares POS Data with Suppliers
The company, which operates 167 stores in the northeastern United States, says retailer-supplier collaboration is a key strategy.
Using Social Networks to Empower Consumer Conversations
The online population is expected to double in four to five years from one billion to two billion users, forcing consumer goods companies to change the way they communicate with consumers or risk losing relevance. Find out how one industry leader, Dell, is tapping into online communities to better engage and connect with their consumers.

Gap Announces Finalists Casting Call Contest

America will decide which four children will become the next faces of babyGap and GapKids by voting at Gap.com/castingcall. Vote for Carly!
Vote for Carly: How the Gap Connects with Consumers

Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows inside out from personal experience. The Gap is currently building brand loyalty through a unique and highly-effective promotionand don't forget to vote for Carly!
Newly Redesigned NIKEStore.com Launched

The new site aims to offer consumers globally faster, deeper and more interactive experiences.
Oracle Site Hub Launched to Enhance MDM

The new tool helps organizations enhance operational efficiency and improve decision making.
Marketing Coffee for a Cause

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.
Constellation Brands Distills Data

A revealing account of how and why Constellation Brands implemented business intelligence for improved analysis and planning.
Tech Trends Report 2008

As is tradition, CGT and AMR Research present the latest research findings on technology and business process strategies in the consumer goods market. Find out how your peers responded to questions on spending, current use, planned implementation and perceived benefits of performance management, manufacturing operations, RFID, demand signal repositories, business process outsourcing, innovation and more.
ConAgra Foods Dishes up Low-Cost Meal Options

The new line of frozen meals priced around $1.50, will be endorsed by country music artist and mother of two, Lee Ann Womack.

Hannaford Shares POS Data with Suppliers

Using Social Networks to Empower Consumer Conversations

Gap Announces Finalists Casting Call Contest

Vote for Carly: How the Gap Connects with Consumers

Newly Redesigned NIKEStore.com Launched

Oracle Site Hub Launched to Enhance MDM

Marketing Coffee for a Cause

Constellation Brands Distills Data

Tech Trends Report 2008

ConAgra Foods Dishes up Low-Cost Meal Options