Downstream Data

Consumer Insights: Where does the CG Industry Stand?
In a difficult and competitive environment, truly understanding the consumer is a pre-requisite to success. CGT research recently uncovered how CG manufacturers are most commonly obtaining consumer insights from various downstream data sources and how they are using that information today.
Looking Back: The Top 10 CGT News Stories of 2008
P&G embarked on a global IT transformation, HP acquired EDS, Unilever mastered data management and InBev bought Anheuser-Busch. Here's a look back at the Top 10 consumer goods market-altering news stories published by CGT in 2008.

Sara Lee Launches New Nutritional Labeling System

Sara Lee Nutritional Spotlight will launch on the company's best-selling bread line.
Kimberly-Clark Becomes the Indispensable Partner for Retailers

This case study reveals how Kimberly-Clark leverages point-of-sale data with Retail Solutions to foster a win-win relationship with Food Lion.
Kimberly-Clark Tackles Demand Signal Management

Kimberly-Clark better leverages point-of-sale data with a web-based service to foster win-win relationships with Food Lion.
Seven Reasons Why TPM is Worth a Serious Look

In the consumer goods industry, attitudes about predictive capabilities in trade promotions range from "totally skeptical" to "it will cure world hunger." Here is an industry analyst's take on why being more predictive in TPM has merit.
McCormick Integrates Sales & Marketing Activities

A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.
Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization

Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.
Coca-Cola Enterprises Taps Refreshing Solutions

One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.
Dreyer's Manages Marketing Operations

Dreyer's implemented a marketing operations management solution that resulted in an annual savings of more than $3 million.

Consumer Insights: Where does the CG Industry Stand?

Looking Back: The Top 10 CGT News Stories of 2008

Sara Lee Launches New Nutritional Labeling System

Kimberly-Clark Becomes the Indispensable Partner for Retailers

Kimberly-Clark Tackles Demand Signal Management

Seven Reasons Why TPM is Worth a Serious Look

McCormick Integrates Sales & Marketing Activities

Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization

Coca-Cola Enterprises Taps Refreshing Solutions

Dreyer's Manages Marketing Operations