Downstream Data

2014 SALES AND MARKETING REPORT
Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.
CGT Investigates Retailer/Supplier Data Sharing
Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

Improving the Digital Supply Chain with MDM

Keeping a brand strong and maintaining product consistency is inherently complex for consumer packaged goods companies in todays digital landscape.
CCBCC Undergoes Database Migration

The decision to move forward with a database migration helped Coca-Cola Bottling Co. Consolidated to make better use of its existing resources and achieve its objective of keeping prices competitive.
P&G Masters Out-Of-Stock Analysis

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.
Why Can't I Get to Data?

In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights.
9 Companies Close the Product Data Gap

Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.
2014 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
Systemically Reduce Out-of-Stocks through the Elimination of False Positives

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.
eBay, Google, Walmart Boost E-Commerce with GS1 US

eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online.

2014 SALES AND MARKETING REPORT

CGT Investigates Retailer/Supplier Data Sharing

Improving the Digital Supply Chain with MDM

CCBCC Undergoes Database Migration

P&G Masters Out-Of-Stock Analysis

Why Can't I Get to Data?

9 Companies Close the Product Data Gap

2014 Data & Analytics Solutions

Systemically Reduce Out-of-Stocks through the Elimination of False Positives

eBay, Google, Walmart Boost E-Commerce with GS1 US