Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
