New Research: 120 Global CPG Executives on Data Transformation

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White Paper

Publicis Sapient and Adobe partnered together to survey 120 senior executives in large Consumer Product firms globally, who told us that they’ve made investments in data and analytics capabilities, but have not yet uncovered the meaningful insights that can effect change across their entire business. Where are the biggest opportunities and the most common bottlenecks? In this global research report, we will share timely findings about the data challenges facing large CPs today and recommendations on how CPs can embark on data transformation journey.

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