The review focuses on Coty’s $1.2 billion revenue mass color cosmetics business, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor.
There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.
The digital tool was created as a way to preserve legacy innovation knowledge while investing in "disruptive, digital-first solutions" to drive efficiency and impact.
