Almond Blossom On Demand: Air Wick’s Diffuser Brings Smart Control to Essential OilsReckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year. Souler’s Influencer Store is Gunning for the Anti-Amazon ConsumerThe e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream. Tip of the Spear Technology: CrowdRelief CGT looks at emerging technologies. This week: CrowdRelief’s community aid platform. Shinola Engages New Consumers with Old-School Tech Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season. Ben & Jerry’s New Flavors Jump on the Plant-Based Bandwagon The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call. Philip Morris Teams with KT&G to Meet Consumer Demands Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future. How Brands Can Maintain an Edge in 2020's Crowded Retail Landscape It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more. Five Essential Benefits of PIM Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help. Three Trends to Watch in 2020 Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead. First Previous 26 27 28 29 30 Next Last
