Consumer Engagement

Target’s Store of the Future: Up Close with Frank Bruni
As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward.
EY US Future Consumer Index: How a Year of Pandemic Changed Consumers
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Sponsored

Consumers Demand Sales & Marketing Remodel Amid Pandemic
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
8 Most Innovative Consumer Goods Brands Revealed

Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts

Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”
The Simple Path Forward: Up Close with Oracle’s Michael Forhez

We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.
4 Ways for Consumer Goods Brands to Win in the Age of Relevance

Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.
First Look: Mars Wrigley's Smiley ShopRite Candy Robot

The robots are here, and they come bearing candy.

Target’s Store of the Future: Up Close with Frank Bruni

EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

Consumers Demand Sales & Marketing Remodel Amid Pandemic

Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

8 Most Innovative Consumer Goods Brands Revealed

Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts

The Simple Path Forward: Up Close with Oracle’s Michael Forhez

4 Ways for Consumer Goods Brands to Win in the Age of Relevance

First Look: Mars Wrigley's Smiley ShopRite Candy Robot