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Sony Electronics

  • LeapFrog Names VP of Platform Marketing

    The executive will lead LeapFrog's efforts to grow the company's existing platforms, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents.
  • Sony Electronics Selects Retail Execution Platform

    Based in California, Sony Electronics is the U.S. sales and marketing arm of Sonys global electronics business and will be deploying several components of the Buzz Retail solution.
  • 2013 Readers' Choice: Editors' Picks

    Each year, CGT's editorial staff calls attention to more than 20 additional solution and service providers that are poised to make a substantial impact on the consumer goods market with innovative yet necessary tools.
  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
  • MillerCoors Buys Crispin, Strengthens Category Position

    Minneapolis-based Crispin grew approximately 200 percent in 2011, outpacing the overall cider categorys 26 percent growth during the same period.
  • Top 13 Youth Brands of the Year

    It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.
  • Three Examples of Shelf-Connected Supply Chains

    Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf. Thought-leaders from JDA Software Group and Capgemini reveal how they are helping trading partners, Sony Electronics, Frito-Lay and ScottsMiracle-Gro, to do just this.
  • LG Electronics Names Two Customer-Focused SVPs

    The executive appointments are expected to maintain best-in-class partnerships with the company's retailers.
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