SAP America

Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.

The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

The first step to solving any challenge is to understand it, and understanding comes from measuring and analyzing with the best data possible.

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.

Get into the weeds with Conagra by learning what’s been instrumental in its IT integration success, and read on for previews of its deployment timelines during the pandemic and step-by-step change management strategies.