In this webinar transcript, Zach Horton, senior director of logistics, supply & demand planning delves into Ember’s journey to building a future-proof global e-commerce business and the role of integration in facilitating a seamless consumer experience.
As part of the CGT/RIS Executive Council, Van Pelt shares decades' worth of knowledge in the CPG industry with fellow members, offering insights that serve as a compass for staying ahead in a business that is anything but predictable.
E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site.
Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management.
Not long ago, a global consumer products company began applying artificial intelligence- and machine learning-driven tools to its demand plans, promotional strategies and media plans in an effort to uncover new cost savings and revenue growth opportunities.
