Procter & Gamble (P&G)

The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.

During the upcoming Analytics Unite conference, being held in Chicago from April 28-30, leaders from Kellanova, Unilever, and Ferrara will take to the stage to share executive-driven strategies for empowering organizations with decision-making optimizations to succeed long-term.

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production.

The top 100 consumer goods companies based on their annual revenue

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure.

The Consumer Brands Association has formed a search committee to recruit for a new president and CEO.

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.