Procter & Gamble (P&G)

Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control.

Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data.

Procter & Gamble is slimming its SKU count, and its retail partners are eager to collaborate on its efforts, according to company leaders.

Here is an overview of the latest round of investments according to recent earnings calls from some of CG’s biggest players.

P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.

Analytics Unite 2023 will be showcasing how executives are bringing data to life across their respective industries, giving attendees actionable insights to innovate with speed, optimize budgets and infrastructures, introduce streamlined services, and deliver unparalleled experiences.

Why would a consumer goods company want to conduct research in space? For one thing, it’s a pretty great environment to work on your innovation resource efficiency. 

Learn how their advanced digital implementation is having a powerful impact on the company's on-shelf strategy.