The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
It will use AI and new digital strategies to overhaul process simulation and facility design as part of efforts to "retool and optimize" its existing physical footprint.
From understanding the future of agentic commerce to adapting to shifting consumer mindsets in 2026, CGSM 2025 provided a powerful destination for leaders to share actionable insights on building data-fueled, human-led and AI-enabled enterprises.