Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
Whether a ban, pullback, or imposed restrictions, changes to TikTok’s availability could spell trouble for brands who are relying on social commerce more than ever. Learn about the potential repercussions.
For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy.
The value of retailer partnerships is often difficult to measure, particularly across social channels. PepsiCo is one CPG company that is currently bridging that data gap. Learn more.
PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain.
PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.
