Ocean Spray

Many of the Consumer Packaged Goods (CPG) industrys most well-known and respected companies gathered at the 11th annual Datalliance Forum including more than 50 CPG attendees representing 25 leading CPG manufacturers.

Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.

With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.

Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

Ocean Spray Cranberries Inc. announces the retirement of Tim Chan, senior vice president and chief financial officer.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.