How Beard Club Will Dig for Consumer Insights Diamonds With Target As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target. Under Armour Launches Its 1st Loyalty and Rewards ProgramUnder Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love. Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences. Grilling, Pets and Disinfecting Wipes Contribute to Latest Clorox Sales Spike The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come. Fast-Moving CG Execs: Ocean Spray, Clorox, Tyson, 3M, ZenWTR, Sauer It's been a busy time of new roles in the consumer goods industry, so we've rounded up some of the latest appointments and promotions. Nike’s China Strategy Serving As its U.S. Coronavirus Playbook The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide. Sales & Marketing Report 2019 Tools of Engagement: The best way to make ‘personal’ connections is often through technology. Foot Locker, Nike Team to Elevate the Consumer Experience The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop. Giant Food Teams with CPGs on NBA-Related Sponsorship The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. Peak Sports Debuts Latest 3D Printed Shoes By using selective laser sintering technology and a more lightweight, flexible powder, China-based Peak is claiming “superior cushioning performance.” 1 2 3 Next Last
