For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.
Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.
Mattel continues to work with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.
