Mattel, Inc.

The company has now entered into a new digital format via exclusive ad-supported streaming channels. Learn more.

Mattel has named former Ahold Delhaize exec, Christopher Farrell its newest executive vice president and chief strategy officer, effective immediately.

With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.