Unifying Creative and Marketing Operations: A Roadmap for CPG Growth

No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.

In this fireside chat, CGT spoke with Andrew Vranicar, VP of integrated marketing operations at Mattel, and Michael Whang, SVP, digital media supply chain at Qvest, about scaling AI across the enterprise, including how to accept a certain level of risk with the right protective measures in place.