Levi Strauss & Co.

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Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.

According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.

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Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

Proprietary "Project F.L.X." technology digitizes manual tasks to dramatically shorten lead times while reducing the number of chemical formulations used in manufacturing.

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