HanesBrands, Inc.

Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

CGT’s annual ranking looks at the revenue winners and losers in an increasingly digital industry disrupted by changing consumer demands.

Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.

This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.

The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.

The decision is part of Hanesbrands' efforts to restructure its supply chain to create more efficient production clusters that utilize fewer, larger facilities.

The company expects $100 million balance sheet benefit from working capital improvement, reduced raw material requirements, supplier-managed inventory benefits and sale proceeds.

The distribution center will more than quadruple the company's West Coast distribution capacity in 2009.