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General Mills, Inc.

  • 2012 Standout SMBs

    CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.
  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.
  • M&A Activity to Resurge in Consumer Markets

    The M&A environment for consumer markets companies is primed for a resurgence in the next two to three years, according to KPMG LLP. Nearly 70 percent of respondents in a recent survey expect their companies to make at least one acquisition in 2012, compared with 57 percent in 2011. Here's a recap of recent M&A activity in consumer goods.
  • General Mills Acquires Food Should Taste Good

    The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.
  • Connected Innovation: General Mills Brings Outside Expertise In

    General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.
  • Cloud Computing and the CPG CMO

    Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.
  • New Products: Here We Come!

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue
  • Are Women Climbing the CG Corporate Ladder?

    A list of the top 50 companies for executive women, compiled by the National Association for Female Executives, includes Johnson & Johnson, General Mills and Procter & Gamble. Ironically, however, another study supports the notion that women are no further up the corporate ladder than they were six years ago.
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