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General Mills, Inc.

  • Top 5 Sales and Marketing Headlines in 2011

    2011 has been an exciting and transformational year in the consumer goods industry. Here, we revisit a handful of the biggest news stories from Walmart's decision to finally share POS data to Kraft Foods big split which will undoubtedly have a continuing impact on the state of the industry.

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

  • Heinz Beats Everybody on Customer Satisfaction

    Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.

  • No Time for the Weary

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • General Mills Completes Yoplait Acquisition

    General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.
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