General Mills, Inc.

The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

Shares of General Mills climbed to the highest level since June 2010 on speculation that the maker of Cheerios cereal may be acquired by Nestle SA. Members of the media and financial analysts have mixed views about the validity of the rumors, but most agree that the combination would be a logical match.

Shares of General Mills Inc. climbed to the highest level since June 2010 thanks to speculation that the maker of Cheerios and Progresso may be acquired by Nestle SA.

General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.