General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.
What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
Shares of General Mills climbed to the highest level since June 2010 on speculation that the maker of Cheerios cereal may be acquired by Nestle SA. Members of the media and financial analysts have mixed views about the validity of the rumors, but most agree that the combination would be a logical match.
Shares of General Mills Inc. climbed to the highest level since June 2010 thanks to speculation that the maker of Cheerios and Progresso may be acquired by Nestle SA.
General Mills announces that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
