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General Mills, Inc.

  • General Mills Masters Channel-Exclusive Innovation

    In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.

  • Nestle to Reduce Sugar Content in Cereals

    Whole grain will be the main ingredient in all the new breakfast cereal recipes, which will be available by the end of 2015.

  • General Mills Improves its Health Profile

    The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

  • 2012 Visionaries

    CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

  • General Mills to Cut 850 Jobs Globally

    Savings from restructuring actions will be reinvested to support the companys future growth strategies and to accelerate innovation across General Mills global business platforms.
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