When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.
CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
Campbell Soup Company, General Mills, Kraft Foods Group, Unilever and more join forces with the retail giant for the third chapter of the Fighting Hunger Together initiative.
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
