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Kimberly-Clark, Estee Lauder, Kroger: Tapping a Customer-Centric Approach to Data
Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods companies and retailers operate.