Year-End Recap: Analytics Unite Highlights Innovation in Action
Analytics Unite is gearing up for a triumphant return in 2024, and if this past year was any indication, it’s set to be a banner year. 2024 is poised to showcase even more breakthrough business investments, experimentation, and transformative use cases.
Register for 2024!
Let’s take a look back at Analytics Unite 2023 and what the representing companies achieved throughout the year.
Kraft Heinz
Analytics Unite 2023 kicked off with a 90-minute workshop that showcased steps for developing an AI strategy from concept-to-carton. As part of this, a panel discussion highlighted how The Kraft Heinz Company is having success by placing digital capabilities, including artificial intelligence, at the center of everything it does.
Speakers:
- Gustavo Mendonça, global head of revenue management digital solutions, Kraft Heinz
- Caio de Oliveira Santos, VP, head of RGM, North America, Kraft Heinz
In the news:
Kraft Heinz said it won’t be going back to its pre-pandemic promotional-heavy tactics. In a call with investors earlier this year, global CFO Andre Maciel said the company would instead be focusing on RGM techniques like price architecture to maintain sustainable growth. This approach, he said, will ensure the company is making the right investments to drive ROI.
Mars Wrigley
The breakout session “Building an Analytics Organization With a Value-First Mindset” shed light on designing an analytics organization across customer execution, marketing, and supply chain. Deepak Jose discussed learnings from the last few years.
Speaker:
- Deepak Jose, global head and senior director of ODDA Analytics Solutions, Mars Wrigley
In the news:
Mars made headlines around the holiday season with its promotional Halloween campaign, bringing expedited fulfillment within its candy category on Halloween night. The company has been tapping into consumer insights to inform its seasonal strategies.
Estée Lauder & Best Buy
Pradipta Saha and Ashok Viswanathan shared that a major supply chain change comes from organizations looking to enhance and evolve their strategy and investing in a more holistic manner so that long-term capital investments create the supply chains of the future.
Speakers:
- Pradipta Saha, executive director of digital supply chain at Estée Lauder
- Ashok Viswanathan, director of supply chain analytics at Best Buy
In the news:
Speaking of supply chain, Best Buy bolstered its fulfillment efforts ahead of the busy holiday season, forming strategic partnerships with delivery service providers. Also, Estée Lauder jumped into a global area of interest: generative AI.
Interested in hearing more innovative and transformative analytics use cases in 2024? Register for Analytics Unite today!
