Estee Lauder, Inc.

The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences.

Beginning January 1, Stéphane de La Faverie will lead the company as president and CEO and join its board of directors.

This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon.

We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage.

Summit keynoter Raheel Khan, The Estée Lauder Companies, shared how the corporation leverages AI to drive teams toward growth and innovation.

This year's Consumer Goods Sales & Marketing Summit highlighted that major CPGs across the industry have understood the need to stop chasing the metrics that don’t matter and prioritize real success measurements to activate as an agile, collaborative team and build relevance with consumers.

Decision intelligence is all about leveraging the latest in analytics and AI to enable this highly integrated, tech-enabled approach to decision-making. Consider these four strategies for careful planning and commitment, taking learnings from companies like Estée Lauder, Proximo Spirits, Colgate-Palmolive, and Mars.

We're tackling scaling AI, empowering teams with the tools they need, building operating models for digital-first realities, and more.