Capgemini

All those analytics look impressive, but are they doing any good? Learn to use your company's data, don't just stare at it.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

Haier America, a subsidiary of appliances brand Haier Group, announces the opening of a Technology and Design Center of Excellence, which will create 50 high-wage technology jobs and bolster the local economy.