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Capgemini

  • Review & Outlook 2015: Sales & Marketing

    It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.
  • Changing Decision Making (and Leadership)

    Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
  • FMCG Companies Set Sights On Sub-Saharan African Markets For Growth

    Even as the misery of last years Ebola outbreak in West Africa is still fresh in peoples minds, the long-term narrative of Sub-Saharan Africa is one of youth, urbanisation, rising income levels, and optimism. The region is home to some of the fastest-growing economies in the world, and CPG/FMCG companies are taking notice.
  • Africa's Consumer Economy on the Rise

    A couple of months ago, The Economist reported that the African economy, rather than being damaged by last years collapse in commodity prices, was actually standing its ground even despite its historical dependency on the extractive industry.
  • Top 6 Retail Trends to Watch in 2015

    2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.
  • Innovate to Invigorate

    CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.
  • Reinvention of Category Management Requires More Robust Product Content

    As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.
  • Most Trusted CPG Brands in Canada

    In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.
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