Capgemini

Kellogg and PepsiCo led food and beverage makers in efficiency of water use, an important metric for the long-term profitability and sustainability of resource-intensive businesses, according to Lux Research. Lux Research analysts evaluated resource efficiency in consumer packaged goods. Here are their findings.

PunchTab to Tailor Offers for Sam’s Club. Palo Alto, California-based software company PunchTab has been acquired by WalmartLabs.

Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.

Creating an efficient and analytical environment - one capable of transforming raw data from suppliers, customers, locations, products, etc., into deliverable insights - is a real challenge. Find out how manufacturers are leveraging technologies such as a Master Data Management to consolidate and manage their nutrition and product information across the organization, and to publish accurate and up-to-date information across all channels.

Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.

Seattle-based Amazon.com’s Amazon Media Group has selected three more agencies to join its Trusted Creative Partner program, marking the first additions to the six original partners named when the initiative launched in 2014. 

Clorox reveals how it takes a measured approach to global investments so as not to overextend its portfolio.

IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.