Capgemini

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.

After a nearly 18-month slog through the pandemic and now post-covid with the US back to business summer, 2021 is going to be a summer like no other… and therein lies a unique opportunity for agile CPG brands.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.

The 2021 Analytics Unite virtual experience provided retail and consumer goods executives with the unprecedented opportunity to learn from the industry’s leading analytic experts from around the world. All of this year's amazing educational sessions are available on-demand!

The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence.

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.

With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.