The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.
A joint study from JDA Software and KPMG finds retailers and suppliers aggressively leveraging technology and strategic alliances to improve speed to market and deliver superior customer experiences.
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.