Case Studies

Why Rothy’s Is Going All-In On Customer Experience Data and Analytics
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
Loud and Clear: Driving Excitement and Visibility During Argo Tea’s Relaunch
Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
Nestle’s Data-Driven and Cognitive Strategy is FAIR at its Foundation

F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.
Case Study: How to Launch a New Brand During a Pandemic

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.
How Something Navy’s DTC Debut Sold $1 Million in Under 15 Minutes

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.
CGT CIO of the Year 2020: Mark Vaupel, Hormel Foods

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.
Behind the Tech: A Closer Look into Mondelez’s Global Innovation Investment

CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.
Mondelez Taps Tech to Transform Global Enterprise Innovation Management

The CPG giant will use a global innovation platform to drive portfolio transparency, speed commercialization, and accelerate response to changing market conditions.
Share of Voice in Harmony: How NBG Home Found its Single Source of E-Comm Truth

When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.