Case Studies

Alexa Will Return to Butterball’s Thanksgiving Roster in 2020
A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.
Behind Kraft Heinz's Holiday Campaign
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.

How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.
Avocados From Mexico Sends IBM Watson to the Dogs

Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.
P&G brandSaver: February 2019

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.
Albertsons' Plated and Birchbox Collab on Instagram

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.
Jewel Takes Advantage of #NotSponsored Ads

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.
Best Buy Bets on Digital Price Labels

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.
CVS Shoppers Make a 'Holiday Dash'

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Shopper Marketing Effie Awards: Case Studies

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.